Salary in a job advertisement: yes or no? It’s a question that many companies ask themselves. There are good reasons for both mentioning and not mentioning a salary, so let’s take a closer look at the pros and cons.
Why you should mention the salary
- Honesty and trust: Transparency is key. Candidates want to know where they stand and with a clear salary you immediately send an honest signal. This builds trust.
- Less time wasted: By sharing the salary directly, you prevent people from applying for jobs and later finding out that the position doesn’t fit financially. That saves a lot of time, for you and for the candidate.
- More attractive to the right candidates: A concrete salary immediately makes your vacancy clearer and more attractive to applicants who have a clear expectation. You attract the right people who fit your offer faster.
Why you should not mention the salary
- More room for negotiation: You may want some flexibility. If you don’t include a salary in the text, it’s easier to align with the candidate’s expectations during the interview, especially if they depend on experience or other factors.
- Letting candidates choose on other things: You want candidates to apply because they are enthusiastic about the position, the culture, or the workplace. Not only because of the salary. Sometimes it’s better to focus on what the job really offers.
- Variation per person: Salary is not always the same for everyone. It can depend on experience, location, or even negotiations. Stating a fixed amount can cause confusion if you later decide to offer another candidate more or less.
Conclusion
Whether or not you put a salary in your job posting, it all depends on what you’re looking for. Do you want to be transparent and attract the right people quickly? Put the salary in it. Do you want a little more leeway for negotiations and prefer to focus on other aspects of the position? Then you leave it out. It’s all about your strategy!
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